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Endeavor Global Marketing, Endeavor’s cultural marketing division, today announced a definitive agreement to acquire full-service branding and marketing firm 160over90, further strengthening the combined group’s ability to deliver world-class marketing programs for its clients. The transaction is subject to customary closing conditions, including regulatory approval.

160over90’s clients span professional sports teams and leagues, higher education institutions and consumer brands, including Ferrari, the Indianapolis Colts, the Philadelphia Eagles, Texas A&M University, University of Virginia, UCLA and Under Armour.

A fully integrated agency, 160over90’s capabilities will bolster Endeavor Global Marketing’s worldwide expertise across brand strategy and activation, digital marketing, public relations, sponsorship, media buying and business intelligence.

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